The explosion of social media over the last decade has created unique challenges for employers. Can employers discipline an employee who causes damage to their company through social networking? When are employees protected by federal and state laws? What measures can employers implement to prevent harm to their businesses? Here are a few clear and informative guidelines.
Before You Discipline
Before initiating disciplinary action against an employee, verify that such behaviors are considered unlawful. Perhaps the action could be regarded as a legal concerted activity by the NLRA. Whistleblower laws protect employees who disclose forms of misconduct concerning public health and safety, as well as potential securities fraud violations. The state of California considers employer regulation of an employee’s political activities and affiliations to be prohibited. “Lawful conduct” laws prevent employers from demoting, suspending or firing an employee if they were engaged in a legal activity while off-duty, no matter how distasteful or careless an employer may find such behavior.
When to Discipline
The following list provides 6 social networking related reasons for possibly disciplining an employee:
- Using company property to engage in illegal web-based activity.
- Misuse of on-duty time to engage in non-work activities such as surfing the web excessively.
- Calling in sick and subsequently posting conflicting information.
- Posting information which a company could prove affected the financial health, reputation or credibility of the company.
- Divulging confidential company information and trade secrets.
- If the activity is NOT protected by the law, posting negative comments concerning the methods of operation, products or services of the company.
Creating a Company Policy
An employer’s surest method to preventing problems resulting from employees’ social media activities is to create a company policy. Most employers are unprotected; only 29% of companies maintain formal policies concerning social network usage. Companies without a policy are setting themselves up for the release of trade secrets and confidential information.
Policies should address each of the venues for electronic and social media individually:
- Social Media Guidelines – contends with posting on a company-sponsored website such as a Facebook, MySpace or Twitter page.
- Blogging – deals with posting content on-duty on one’s own or another’s personal website, log or journal. This category includes chat rooms, bulletin boards, Twitter and YouTube.
- Social Networking – concerns employee representation of, or declarations about the company while off-duty.
- Electronic Media and Monitoring Policy – addresses employees’ appropriate use of and reduced expectation of privacy concerning issued company property such as PCs, laptops, Blackberry’s, phones and other equipment.
Policy Construction
Employers creating a social media policy should ensure that legal counsel drafts, or at the very least examines, the policy. Apply existing company policies concerning laws pertaining to harassment and discrimination, confidentiality of company information and the use of company’s electronic media to social media activities. Specifically delineate threatening, harassing, abusive, hateful, bullying, defamatory, embarrassing, profane and vulgar comments or postings about other employees as prohibited, inappropriate behavior.
The policy should also ensure that employees have clarity about professional behavior expectations. This can include the requirement of employees to speak respectfully about the company’s services and products, the prohibition of employees discussing company’s clients, business partners or project plan details, and the use of protected trademarks and logos. Furthermore, policies should lay the groundwork that employees should expect compliance monitoring without prior notice.
Finally, enforce inclusion of disclaimers on social media websites. Identifying oneself as a company employee or discussing company related matters is only permitted with inclusion of a disclaimer on the front page, stating that views and opinions are strictly personal and do not reflect the company’s position.
If you have any questions about structuring a compliant and effective social media policy, please contact a CPEhr Human Resources Specialist to assist you.

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