Knowing Your Employees’ Talents and Delegating

Organization is one of the main ingredients of running a small business. Entrepreneurs have to keep track of everything that’s going on, including sales figures, marketing campaigns, accounting, hiring new employees etc. You may not necessarily have separate departments for all these functions but you need to make sure that they get done.

Know Your Employees’ Talents: Your administrative assistant may also happen to know the basics of bookkeeping. Or you may have a salesperson who understands how to do social media marketing. If you can assign these extra tasks to these employees without overloading them, you’re going to get more done.

Look at the Big Picture: You need to make sure that you don’t try to do everything by yourself. You may know the basics of accounting or the basics of social media marketing. But as an entrepreneur, you need to look at the big picture. Your business is like a well-oiled machine. And your job is to keep it well-oiled, not to take the place of its many cogs and wheels. Trying to do too much can result in burnout early on.

Learn to Delegate: The best way to delegate is to figure out what a person is best at doing and give them that task. For example, you may hire someone as an administrative assistant and then find out that they’re really good at talking to clients. So you can also delegate some sales tasks to them and watch them grow in that role.

The essence of being an entrepreneur is to learn to spot opportunities when they appear, whether they’re in the form of talented new hires, a high market demand or a new idea for a product.